(1) to support people to lead happier and healthier lives [well-being];
(2) to help people who want to develop their skills and abilities to fulfil their potential [fulfilment]; and
(3) to be a healthy and happy enterprise that has the best possible impact for people and for a sustainable world [positive impact].
As well as the impact of our activities, we also seek to measure our organisation's wider social, economic and environmental impact.